Hummer doesn’t fit into China’s green strategy
Posted by Maximilian Staedtler in China, Economy, Electric Cars & Auto Industry on March 3rd, 2010 | 1 Comment
Just recently it became public that Chinese officials refused to authorize Sichuan Tengzhong Heavy Industrial Machines of China to purchase Hummer from GM.
It is quite revealing to see how actively China is trying to become a leader in the green energy technology business. Tengzhong might have faced some difficulties and financial risks had the takeover been successful, even though there probably would have been enough newly rich Chinese willing to buy a Hummer at a price covering production costs and still leaving a huge profit margin. Most likely, however, the deal was canceled because China is seeing the benefits of building a strong and innovative clean tech sector as compared to the disadvantages of investing in a declining industry that unnecessarily wastes scarce resources.
As the Japanese government has been doing for decades, the Chinese leadership is directly (through regulation, decrees and state companies) and indirectly (through incentives and disincentives) steering its economy by withdrawing support from “sunset industries” and supporting “sunrise industries”.
The auto industry is in no way considered a sunset industry by the Chinese given they’re adding more than 11 million new cars a year to their car fleet, but especially since the number of cars in China is increasing so quickly, the country needs to limit the growth of emissions and fuel consumption. China belongs to those countries heavily subsidizing gasoline to make driving affordable for their citizens. Because of the prospect of rising oil prices, energy shortages and higher consumption, China is struggling to find an “exit strategy”. Furthermore, subsidized gasoline benefits those with the biggest gas-guzzlers disproportionately high.
Cars running solely on electricity combine several advantages for China.
First, they have no tailpipe emissions and therefore can reduce the smog Chinese cities are infamous for. During the 2008 Olympics in Beijing, the government banned millions of cars from the capital’s streets to reduce air pollution. The ban worked and most Beijing residents appreciated the step. Were two million of Beijing’s cars replaced with electric vehicles, the effect would be the same.
Second, electric cars reduce overall energy consumption as electric motors are manifold more efficient than conventional combustion engines. Even if all of the electricity needed to run an electric car fleet were generated from burning oil and coal, the environment would still benefit. In addition, China could save billions by relying on domestic energy resources instead of imported oil.
Third, developing electric cars and bringing them to markets across the world is a golden opportunity for China. Chinese auto makers would hardly manage to catch up with their American and European competitors in regard to conventional propulsion technology. In this field, China clearly lags behind. But when it comes to electric cars, the race is still open. Battery technology is at the heart of an electric car which might even give Chinese companies an edge over their competition.
BYD (short for Build Your Dreams) is a leading battery manufacturer based in Shenzhen which began the development of production of all-electric cars in recent years. Warren Buffett’s investment of $230 million into the company is an encouraging sign that the company is on the right track. BYD is preparing to establish itself as a leading global electric car brand by launching the production of affordable, mass-produced electric cars. By the end of this year, BYD’s 205-mile range all-electric e6 which can reach a top speed of 87 mph is expected to hit the U.S. market. It can be charged at home or at a network of charging stations BYD intends to build at supermarkets, fast-food restaurants and office buildings. The company further plans to become China’s largest automaker by 2015 and eventually, become the world’s number one.
China’s efforts could prove to be vital to the global breakthrough of electrically-powered personal mobility. As the Chinese car market is important to global auto industry heavyweights such as Toyota, GM and Volkswagen, these companies are definitely working on several electric car models. This week, BYD and German luxury car maker Daimler signed a memorandum of understanding to produce electric cars together in China. (New York Times: BYD Links Up With Daimler to Build Electric Cars in China) If China one day decided to ban imports of foreign non-electric cars, e.g. for environmental reasons, global sales of electric cars could soon hit more than 10 million units per year. As battery technology moves down the learning curve and mass production brings down production costs, the electric car revolution might just be around the corner.
In May I will travel to China and tell you more about how this new global superpower is developing.
For further reading:
China: A developed, green economy by 2050?
Sources:
http://www.foxnews.com/leisure/2010/02/24/gm-kill-hummer-brand-sale-falls/
http://www.marketwatch.com/story/warren-buffett-looks-to-electric-car-in-byd-stake
http://www.byd.com/press.php?index=0














